The strategy you use will be based largely on your budget. Is the goal to increase sales or to increase awareness of your product offerings? Also, who are you marketing to? Knowing your demographics is key to targeting the right audience for your marketing campaign. When deciding what your marketing concept will be, you must start with identifying you purpose and goals for the campaign. It’s amazing that foam roller manufacturers in China are able to market directly to US consumers through blogs and Instagram! Thanks to our more technologically based business world, companies can use social media, email, and other forms of technology to market to any country in the world. International Marketing used to be extremely expensive. Nonprofits tend to have very small marketing budgets, so it is essential that any marketing campaigns are handled with cost-efficiency in mind. When marketing for a nonprofit, you will be using multiple streams: social media, mass mailings, mass emails, radio and television, and print ads.
It is critical that you are marketing to your appropriate demographics to maintain your integrity and ethical standards. Everyone knows that tobacco companies have been targeting children with their advertisements for decades. First is being aware of your target audience. There are multiple ethical concerns when it comes to marketing.
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